Branding Essentials
Many believe that brand design is an unnecessary expense, in that they feel it is a non revenue generating activity. This could not be further from the truth, allow me to explain why; Brand design is not just focusing on your company logo, it is essentially what distinguishes you from competitors on an emotional level. Branding allows consumers connect with […]
Timing Is Everything For Brand Growth
These statements are heard all over the world on any given day but most companies cannot switch direction just like that. A brand cannot afford to pull back from business as usual in order to refocus because doing so makes it vulnerable. It must instead continue to at least pursue stable growth in its current […]
Brand Whisperer #1
Today we have chosen Starbucks as an example of successful brand history, which most of you know is the topic for our monthly Brand Whisperer section. So what has kept it going for all these years? What secret do they not want to tell us? Why is it like a magnet for people – even if the nearest coffee […]
Keeping Up With User Experience
How does your website look today? Does the design match up to your competitor websites? Is it relative to your market position? First impressions count! A dated website will deter visitors, it appears unprofessional, untrustworthy, old fashioned and is far from engaging. As I always say ‘you can only ever make one first impression’. Technology and social media have literally […]
Every Business Has A Brand Profile
Brand with touch points with a better brand profileBrand Recognition: Know something about it.Brand preference: Prefer a particular, but will buy another if not available.Brand Insistence: positively want one brand and one brand only. Many people confuse the word brand ‘your brand is more than a name or logo’Companies brand profiles create the experience with its […]
Developing Your Brand Personality
Are You Maximizing Your Brand Image?By using offline creative marketing, and matching your web site can help your customer make a buying decision. Your web site is just a portal to connect with your customers. Now is your opportunity to drive the investment you made and get a return on your web site.Many years ago when I […]
