A Step By Step Method to Build Your Brand

Most people know what a brand is, but what’s the method to build it efficiently? Below, I will outline the four main steps to follow for a successful branding; Brand strategy & naming, web design and development, merchandising and, last but not least, brand management. These guidelines will work as a timeline, in that – first, you decide on […]

Insta-Branding

We have recently created a CDG Instagram account, we believe this is a great opportunity to engage with our wider audience on a more personal level (which we have always been an advocate of), giving a real insight into life at CDG. You can expect to see our office culture, our thought/branding processes, motivational quotes, and some […]

Brilliant TED talk, explaining what exactly consumers need [15min]

Joseph Pine during his TED-conference explains in details what consumers need and what can make a Strong Brand. This TED talk was filmed in 2004 which is 11 years ago, but, amazingly, we are still on that stage of Economy when our clients are looking for satisfying their needs for authentic experiences. And if you know you […]