Joseph Pine during his TED-conference explains in details what consumers need and what can make a Strong Brand. This TED talk was filmed in 2004 which is 11 years ago, but, amazingly, we are still on that stage of Economy when our clients are looking for satisfying their needs for authentic experiences. And if you know you can give it to them, and if you are sure, you are true to yourself – that’s where your Brand stands.
Worth watching: