EirSpiders 2016

CDG are delighted to learn that 2 of our projects for our clients got nominations for Eir Spider Awards 2016. In the business to business category “Enbio”, a surface material company, gets shortlisted alongside Glanbia, while “Monaghan Institute” gets shortlisted in the Elearning & Education sector alongside the Marketing Institute of Ireland. We have fingers […]

1916 Rising + Chocolate Eggs = The Choclamation

“Nor Pearse, nor Clarke, MacDonagh or the Connolly we knew would rest were they remembered on a pedestal alone, Are they not the fathers of our nation proud and free? And our sisters and our brothers then, the Children of ’16” Recent stats have found that, ‘two in five children will get five eggs this […]

Start-Up-Spiration

The regional shortlist for the Bank Of Ireland Start-Up Awards will be announced this month, and I must say that I am really looking forward to seeing what start-ups make it to the next stage. I love following new ventures along their journey and watching them grow – I find success stories really inspiring and they always […]

The Power Of Branding

Brand is the most valuable asset a business can own. In fact, if managed properly, a brand asset will never be devalued. A well managed brand can increase in value year after year. Regardless of this exceptional and distinctive characteristic, branding has long been undervalued. But businesses who disregard branding is both naive and short-sighted. Many […]

The Phenomenon Of Brand Revitalization

Several studies have repeatedly compared brands to human beings. The anthropomorphic notion suggest that people have a natural propensity to “anthropomorphize” brands, therefore allotting human characteristics to non human objects and events. In the wake of this logic, one may compare a brand’s life cycle to a human’s life cycle, which at some point addresses […]

Does Negative Publicity Diminish Consumers’ Perception of a Brand?

Bad publicity can belittle consumers’ perception of a brand. Today consumers have access to a broad range of outlets for any product information such as online news, forums, podcasts, webcasts etc. Although these outlets have supplied companies with new prospects for marketing their products and services, they have also provided difficulties for the companies to manage […]