We are proud to announce that Taoiseach Leo Varadkar has officially launched the Empower brand, marking a significant transformation for the Fingal-based non-profit organization previously known as Blanchardstown Area Partnership (BAP). This momentous occasion reflects a new era of community support and innovation in Fingal.
At CDG, we were honored to lead the branding transformation, creating a strong, future-forward identity that embodies Empower’s mission: to ensure that every individual in Fingal is valued equally and has access to opportunities for growth and success.
Empower: A New Identity with a Purpose
The rebranding initiative was driven by the need to modernize and strengthen the organization’s presence, ensuring it remains relevant and impactful. The shift from BAP to Empower represents more than a name change—it is a strategic evolution designed to inspire change, unity, and inclusivity.
Through our CDG Innovideate Process, which applies design thinking principles, we developed a comprehensive branding strategy that defines Empower’s vision, values, and purpose. The tagline “Empower – Enabling Change” encapsulates the organization’s dedication to supporting individuals, businesses, and communities in Fingal.
Strategic Branding & Digital Rollout
To bring this vision to life, our team at CDG crafted a new visual identity that reflects Empower’s values of inclusivity, progress, and community development. From the logo and color scheme to the website and digital assets, every element was designed to strengthen Empower’s visibility and engagement.
Additionally, we are actively rolling out a comprehensive digital and offline media strategy to ensure that Empower’s mission reaches and resonates with its target audiences across Fingal and beyond. This includes:
● A user-friendly, accessible website to improve communication and service accessibility
● Social media engagement strategies to foster community interaction and awareness
● Print and digital marketing materials to strengthen Empower’s presence in Fingal
A Milestone Moment with Taoiseach Leo Varadkar
The unveiling of the new brand by Taoiseach Leo Varadkar is a huge milestone for both Empower and CDG. His presence at the launch event highlights the importance of community-driven initiatives and the government’s support for organizations that drive positive change.
We sincerely thank Taoiseach Varadkar for his time and commitment to celebrating this important transformation. Seeing Empower officially launched reinforces our belief in the power of branding to shape meaningful change.
