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An accessible digital brand and a student-first website for a leading PLC & FET college.
Monaghan Institute (founded 1992) offers 40+ PLC and FET courses. We refreshed the digital brand expression and rebuilt the website around clear journeys for applicants, students and staff – anchored by the statement of intent “Your Future Starts Here.”
Objectives
Make course discovery fast and intuitive for different audiences.
Modernise the site’s look-and-feel while meeting Universal Design best practice.
Improve clarity, performance and content structure for scale
Our Approach
Brand (Digital Expression)
Defined a confident, student-centric tone supported by concise, “bite-sized” content patterns.
Extended the visual system for screen: strong typographic hierarchy, accessible colour contrast, and photography that conveys energy and progression.
Created versatile campaign and template assets to keep print and digital comms consistent.
Web (UX/UI & Build)
Mapped priority journeys (Find a Course, Apply, Student Life, Staff Resources) and simplified navigation.
Prototyped a component-based design system so new programmes and content slot in without redesign.
Implemented accessibility best practices and responsive layouts for a seamless experience across devices.
Key Features
Course and topic pages with clear CTAs and related links.
Hero messaging (“Your Future Starts Here”) paired with bespoke photography.
Reusable templates for news, events and marketing collateral.
Impact
- +250% traffic in the first four weeks post-launch.
- Winner, Best in Universal Design—IIA Net Visionary Awards (2017) and Spider Awards (2022).
- A modern, user-centric platform that elevates the Institute’s reputation regionally and nationally.
Services
Brand strategy & collateral, content strategy, UX research & IA, UI design system, content modelling, accessibility standards, web design & development, maintenance, SEO & PPC.
