Driven Goals

The Fitzwilliam is a 5-star hotel in Dublin city centre and now in Belfast too. The hotel directors engaged CDG to produce a 5 Star brochure that would set them apart from the competition.

To discover another one of our works, the Morgan, click here.

About The Client

The Fitzwilliam 5 Star Dublin Hotel, Dublin’s most luxurious design hotel is located in the heart of the city. Experience the best of both worlds when staying at this chic haven, to one side the tranquility and calm of St Stephen’s Green and to the other, Grafton Street, Dublin’s finest shopping avenue.

The Challenge

Create a unique brochure to set the hotels apart from all their competitors. A brochure solution that works on an international stage. Easy to post. Exciting to hold and reflects the ethos of the hotels.

The Solution

CDG wanted to create a powerful impression to reflect the power of the hotels unique design and atmosphere. We chose a blend of materials to help evoke the atmosphere of what the customer could expect. Using special ridged paper, five colour printing, in a long format all bolted together with metal nut and screw to give that individual attention to detail just like the hotels offered. Producing a silver envelope to hold the brochure with an embossed profile help deliver the whole package. CDG help to build the brand and carry the theme and brand culture throughout all the following material.

Services Provided

  • Design
  • Brand development
  • Photography
  • Copy writing
  • Print production