An Post needed to bring to market an understanding of their services in a visual way that could play offline. It was important that they could engage one to one with the target audience and not compete with the distractions of other online activities.
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An Post is a major commercial organisation providing a wide range of services which encompass postal communication, retail and financial services. It is one of Ireland’s largest companies, directly employing over 10,000 people through its national network of retail, processing and delivery points.
CDG were asked to design a corporate presentation for An Post Group. Marketing management needed to distribute their new corporate philosophy with the range of service offerings to large and small to medium enterprises, to educate them that An Post was not just a postal service as traditionally known.
We designed an Interactive presentation that was printed on disc and could be distributed by hand. We wanted people to keep the presentation to hand and play an interactive video explaining what the range of services An Post were offering at that time. As internet broadband was not capable of running videos, DVD was the only possibility, so CDG developed the interface and produced the video, script and voice over. Complying with corporate brand culture and making the UI easy to operate on all desktop and laptop machines, CDG built a presentation that is still being used today within An Post corporate marketing teams.