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See how CDG helped transform the Vintners’ Federation of Ireland’s brand and digital infrastructure to better serve more than 5,000 publicans across Ireland.
The Vintners’ Federation of Ireland represents publicans outside the Greater Dublin Area, providing advocacy, industry guidance, training, member support and commercial resources. CDG worked with VFI across brand strategy, visual identity, digital strategy, website design and development, e-commerce and communications to create a more unified and effective member experience.
A major part of the project involved moving traditional and paper-based processes online. We developed a new public-facing website alongside a secure members’ platform designed around key journeys including joining and renewing membership, accessing training and events, viewing member resources and receiving confidential support.E-commerce functionality enabled online subscriptions and renewals, while role-based access, security, hosting and GDPR controls helped VFI manage sensitive member information and resources appropriately.
Alongside the digital transformation, CDG evolved VFI’s visual identity and communications around its core message of Support, Represent, Stronger Together, creating greater consistency across digital channels, publications and member communications.
The result is more than a new website. It is a digital membership ecosystem designed to reduce administration, make VFI services easier to access and strengthen the organisation’s ability to represent and support Ireland’s licensed trade.
