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Step inside KCMG Engineering’s expanded workshop and see how a brand developed by CDG has become part of a growing international engineering business.
KCMG Engineering delivers specialist mechanical engineering solutions across Ireland, the UK and Europe, working in demanding sectors including data centres, pharmaceutical facilities and power infrastructure.
This video takes us inside KCMG’s workshop during the manufacture of a major chilled-water system for a UK data centre, showing fabrication, engineering, testing and quality-control processes including KCMG’s in-house non-destructive testing and certification capabilities. It also shows something particularly important from a brand perspective: how the KCMG identity developed by CDG has moved beyond a logo or website and become embedded throughout the business.
From workshop signage and engineering documentation to uniforms, vehicles and everyday operational materials, the identity now forms part of how KCMG presents itself to employees, customers and international partners.
CDG originally worked with KCMG across strategy, brand identity, digital positioning, website design and development and motion, helping a young engineering company establish the credibility needed to compete for larger and more international projects.As KCMG has expanded, the brand has scaled with it. What began as a small engineering business has grown into a multidisciplinary team operating across Ireland, the UK and Europe. It demonstrates what effective branding can do when it is connected to business strategy: not simply change how a company looks, but help it communicate capability, build credibility and compete at a higher level.
