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Discover how CDG helped position County Carlow as a destination for business, investment, entrepreneurship and international growth through the inCarlow brand.
inCarlow is an economic development initiative created to promote County Carlow as a location for foreign direct investment, indigenous enterprise and ambitious businesses looking to grow. Working with Carlow County Council and local enterprise stakeholders, CDG developed the strategy, brand identity, digital platform and marketing approach needed to communicate Carlow’s business proposition to Irish and international audiences.
The project began with research into Carlow’s economy, businesses, industries, people and competitive strengths. CDG also examined key target audiences and investor journeys to understand what companies considering Carlow needed to know and how that information should be presented.From this research came a distinctive positioning built around ambition, innovation and success — highlighting both Carlow’s established entrepreneurial culture and its potential as a location for future investment.
CDG created the inCarlow identity, website, SEO and digital marketing strategy together with original video content featuring real Carlow businesses and business leaders. The film brings that proposition to life by showing the companies, industries and people contributing to the county’s economic development.The result was a connected brand and digital ecosystem designed to put Carlow more firmly on the national and international business map and help attract businesses, entrepreneurs and investors to the county.
