Skip to content Founded in Dublin, LOCO Scooters entered a rapidly growing electric mobility market with an ambition to become a leading destination for electric scooters, e-bikes, accessories, servicing and corporate mobility solutions. CDG worked with the business from its early stages, developing the brand strategy and positioning before creating a bold visual identity designed to differentiate LOCO in a competitive and fast-moving market.
The work extended far beyond branding. CDG created LOCO’s e-commerce website and customer journeys, supported the business through SEO and digital marketing, developed advertising campaigns and produced photography and video content to build awareness and drive customers towards the online store.The promotional film brings the brand proposition to life across Dublin, showing electric scooters as part of everyday urban mobility — travelling to work, moving through the city and being used for leisure.
This joined-up approach connected brand strategy, e-commerce, SEO, digital advertising and content around one objective: establish LOCO quickly, reach the right customers and turn awareness into commercial activity.
The result was a distinctive new Irish mobility brand with a consistent presence across digital, e-commerce, advertising, video, social content, retail and physical brand touchpoints.
