Digital & Branding Strategy

Brand Strategy, Consumer Research, Competitive Analysis, UX Audit, Product Strategy & Marketing Strategy

CDG help our clients succeed creating agile brands that innovate and grow with their market needs. It takes more than hard work and competitive thinking to make a business successful today, it takes insight into your customers experience mixed with a responsive dynamic business attitude which creates a clear picture for your customers that makes a difference. CDG drive that difference to make your brand more successful through the use of our Brand Strategy Process and Brand Design Sprints developed over 3 decades in business. Our Innovideate Brand Strategy workshops and design sprints allow you to move your brand positioning with market trends optimising your future rewards.

Digital Brand Strategy

Over the 33 years we have developed a methodology and underpinned with a proven PhD to understanding your brand. Using our Innovideate workshops we will gain a clear understanding of your brand and where we can add value. We explore your marketplace in depth and we reveal the soul of your brand. We build on the wants needs and desires of your target audiences and build a brand story to underpin the brand presence that will move your company forward.

Meeting sessions:
We expect our clients to meet with us for two, two hour sessions to get into every corner of your brand.

  • Design Thinking / Design Innovation
  • Customer Journey Mapping
  • Brand Archetypes
  • Brand Personas
  • Brand Strategy Sprints


Experience Driven Design


Digital Marketing Campaigns