Objective
Turmec, a global leader in recycling solutions, required a brand refresh that aligned with its innovative, sustainable practices. The company sought to communicate its expansive range of solutions across various recycling sectors, while maintaining consistency across its digital presence. Our approach focused on clear, intuitive navigation to highlight Turmec’s expertise, innovation, and commitment to sustainability. We used custom visual assets showcasing Turmec’s equipment and solutions in action, ensuring that the story was told through genuine, impactful visuals rather than stock imagery.
Given Turmec’s wide-reaching impact, it was essential to clarify their goals and unify their diverse product offerings. We designed a cohesive framework that communicated the company’s vision while allowing the flexibility needed to represent the different solutions they provide. This framework ensures consistency in tone, design, and user experience, with a tailored approach for each sector Turmec serves.
Business Needs
The rebrand aimed to modernise Turmec’s identity while staying true to their roots in waste management innovation. We developed a new visual identity and revamped the website to effectively communicate their solutions to both clients and investors. Coordination with stakeholders worldwide was critical in aligning the brand message and visuals for a global audience.
Purpose
The rebrand was essential to position Turmec as a forward-thinking leader in waste management and engineering. The new website and visual identity had to convey their innovation in sustainability, using intuitive design and engaging content. Turmec’s new brand presence differentiates them in the competitive global market, helping to attract clients and investors alike.
Strategy
Clear navigation and storytelling were central to the design strategy. We created a simple yet compelling user experience that highlighted Turmec’s core services. Custom photography of their cutting-edge systems and engineering teams brought authenticity to the brand. Consistent use of color, typography, and layout ensured a unified brand image while offering flexibility across various touchpoints.
Design
The interface was designed to be user-friendly and visually appealing, using strategic colors and typography to highlight Turmec’s strengths. The layout was optimized for ease of use, with a focus on intuitive navigation. Brand consistency was maintained throughout, allowing for customisation where needed for different audience segments.
Innovation and Technology
We implemented the rebrand across all media, utilizing design thinking and the latest digital tools. The website was built on WordPress and Elementor Pro, offering flexibility for future growth and easy content management. Our design ensured universal accessibility, allowing Turmec to communicate effectively with diverse audiences while maintaining a cutting-edge digital presence.
Services Provided
- Brand Strategy
- Web Design & Development
- Maintenace
- Brand Collateral
- Digital Marketing
- Ecommerce
- Digital Advertising
- Stationery and Print Collateral
- Seo & PPC
