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The Objective: One clear story across every recycling sector
Turmec is a global leader in recycling solutions with a broad, complex product range. The challenge was to unify that range under one clear, investable story, communicating expertise, innovation and sustainability consistently, while giving each sector room to speak for itself. Authenticity was a strategic choice: real imagery of Turmec’s equipment and engineering teams in action, not stock.
The Business Need: A brand that speaks to clients and investors
The rebrand had to modernise Turmec’s identity without losing its roots in waste-management innovation. We developed a new visual identity and rebuilt the website to communicate solutions credibly to two audiences that matter commercially, clients and investors, aligned across a global stakeholder base.
The Strategy: Position Turmec as the sustainability leader
The goal was to reposition Turmec as a forward-thinking leader in sustainable waste management and engineering. Clear navigation and genuine storytelling put Turmec’s core services front and centre, while consistent brand expression created a unified image with the flexibility to flex across sectors and touchpoints, differentiating Turmec in a competitive global market.
Built to scale
The platform was built on WordPress and Elementor Pro for flexibility and easy content management, accessible by design, and ready to grow as Turmec does. (Interface, colour and typography did the supporting work of keeping the brand consistent across audience segments.)
Innovation and Technology
We implemented the rebrand across all media, utilizing design thinking and the latest digital tools. The website was built on WordPress and Elementor Pro, offering flexibility for future growth and easy content management. Our design ensured universal accessibility, allowing Turmec to communicate effectively with diverse audiences while maintaining a cutting-edge digital presence.
Services Provided
