Driven Goals

Weir and Sons are one of Ireland’s household brands. Over 150 years of serving the jewellery and watch market nationally. CDG were delighted to get appointed to build the brand digitally by developing a website that served their customers. With the rise in ecommerce it was inevitable that Weirs would engage in the same revolution however the consumer buying habits did not match.

About The Client

Established in 1869 Weir & Sons have embodied the principle of excellence in everything they do within the Retail Jewellery, Watch and Gift ware business. With levels of superior customer service you thought had disappeared forever with the customer-centric staff, to ensure that you make the right choice whatever the occasion. With a national and international reputation Weir and Sons are a credit to their history and, like all great companies, they want to keep moving with their customer requirements.

The Challenge

Weir and Sons have been clients of CDG for 10 years. During this period Weir & Sons have embraced the internet with reverence. The challenge was to take what was customer-centric within the shops and imbue it through the websites. The challenge over the 10 years is to keep improving and strive to achieve higher goals in online customer perfection each year.

Our Solution

The work achieved over the period to date was the creation of the new user interfaces (UI) displaying best practice usability and functionality for the browser on all websites owned by Weir’s. We used this UI for the production of in 2003 focusing on providing the best possible user experience (UX). This new site incorporated improved site search capability and an intuitive UI that exposes relevant content for each product sector. We delivered the website on CUPublish platform and incorporated a WordPress Blog platform to allow for maximum flexibility in publishing content and managing the site ongoing. In 2010 we produced a e-commerce platform for using NopCommerce as the shopping cart, with integration of Realex payment gateway. Recently we built an API to connect the website with their EPOS system “Pursuit” so they could co-ordinate their sales inventory. Additionally we conducted SEO and SMO over the period of the 10 years amongst many other online design and web development services.

Services Provided

  • Digital Strategy
  • Brand & Web Design
  • Bespoke Web Development
  • CMS using CUPublish
  • Ecommerce using NopCommerce
  • SEO, SMO (Social Media Optimization), SMM (Social Media Marketing)