Project Objectives

• Modernise the Brand: Retain Talbot Hotel’s welcoming character while introducing a contemporary aesthetic.

• Enhance Guest Engagement: Develop marketing materials that speak directly to the desires and expectations of both leisure and business travellers.

• Drive Bookings: Improve conversion rates through clearer messaging and streamlined digital pathways.

Our Approach

1. Discovery & Brand Strategy
   We began with stakeholder workshops and guest surveys to identify Talbot’s differentiators—such as personalised service, local sourcing, and premier event facilities. This informed a brand strategy that positioned Talbot as a “home away from home” with premium flair.

2. Logo & Visual Identity

   • Logo Refresh: We refined the existing crest to sharpen lines, optimise for digital and print, and introduce a warm, inviting colour palette.

   • Typography & Color: A modern serif was paired with a clean sans-serif for readability, while a palette of deep emerald, soft gold, and ivory reflects both luxury and approachability.

3. Marketing Collateral

   • Brochures & Flyers: Designed with high-quality imagery of guest rooms, dining spaces, and event venues, each piece incorporates the refreshed palette and type hierarchy to guide the reader effortlessly.

   • Menus & In-Room Guides: Updated layouts and icons make it easy for guests to discover on-site amenities, local attractions, and seasonal offerings.

4. Digital Experience

   • Website Enhancements: Working alongside Talbot’s web team, we improved site navigation, refreshed key landing pages with new visuals and copy, and ensured the brand identity flowed seamlessly from print to screen.

   • Email Campaign Templates: Branded templates were created for promotions, loyalty communications, and event announcements—yielding quicker setup and consistent messaging.

Results & Impact

• Increased Direct Bookings: A 20% uplift in website-driven reservations within three months.

• Enhanced Brand Perception: Guest feedback highlighted the “modern yet authentic” feel of new materials.

• Operational Efficiency: The in-room guide’s clear layout reduced front-desk inquiries by 15%.

By aligning our design strategy with Talbot Hotel’s customer-centric ethos, CDG helped ensure the property remains a top choice for travellers seeking comfort, style, and genuine Irish hospitality.