CDG have worked in Russia and Ukraine since 2008 with Pulse Marketing on brand and digital projects. We were asked by MedVed to explore the design and production of a new bottle to celebrate a birthday occasion with some promotional advertising. CDG worked on the idea of creating a drink with a difference with up market appeal.
You can also discover our work for Shooters Ukraine here.
Incorporation of Gold leaf was suggested to give the drink a more up market appeal. The drink was to be served as a cocktail but could also be served as a long drink. We kept with a contemporary bottle shape and worked on accentuating the design and content to make the difference. MedVed bear claw icon was incorporated but less visible.