About The Client

McCrae Consulting Engineers provide a wide range of fire, civil and structural engineering services throughout Ireland. They needed to create a brand presence to compete in the market.

The Challenge

CDG where tasked with creating a brand presence both online and through other media outlets that would help to compete in the challenging market.

The Solution

CDG drew upon the engineering aspect of design and helped create a new brand calling the company MCE. The geometry of the logo was to reflect the accuracy and building composition of the companies works. The colours used are bold and strong just like the industry they worked within.

With the launch of their new brand and website within 12 months the company grew more than 200% and continue to do so. We were proud to learn that the directors believed that this growth was due to the new identity and website creating a prominent brand presence within their market.

Services Provided

  • Digital Brand Strategy
  • Brand Design
  • Brand Guidelines
  • Responsive website
  • Brochures
  • Stationery & print Media